Breaking Boundaries
By Public Relations Committee
With this semester being fully virtual, it became imperative for SWE’s marketing team to collaborate more than ever to create designs that were engaging and maintained our SWE branding. This semester, we wanted to give our Public Relations (PR) committee members the opportunity to participate in an individual semester long project where they can practice their design skills, such as learning Adobe Illustrator, color design, and typography.
The first step we did together as a PR Committee was to create an overarching theme that mattered to all of us and is in the spirit of SWE and women empowerment. During our meeting, our committee members brainstormed theme ideas and some ideas that came up were:
- Revamp Rosie the Riveter, STEM version
- Breaking Boundaries — NASA sending first woman to the moon in 2024
- Iconic women at Berkeley, such as Jennifer Doudna
Together as a committee we created our theme: “Breaking Boundaries.” This difficult year has been highlighted with breakthrough achievements for many women in STEM, including UC Berkeley’s Jennifer Doudna’s CRISPR work that won a Nobel Prize in Chemistry.
We are very proud of our committee members’ hard work in creating designs that are meaningful to them, and we are ecstatic to announce that their designs have been posted to our SWE’s RedBubble! Read more about what inspired our designers to create their stickers!
DESCRIPTIONS
ARTIST: Annie Lin
This design depicts a female astronaut on a newly discovered planet, marking it as SWE territory. The phrase “rewrite the stars” is meant to encourage other women to change the current history of STEM discoveries by making their own.
ARTIST: Ashley Chon
This design emphasizes women breaking boundaries and specifically, reaching the Moon. Rosie the Riveter’s headband was put on an Among Us character. I wanted to include some representation of Rosie the Riveter as she was a cultural icon, representing all working women during World War II.
ARTIST: Joyce Yang
This is a cute astronaut bear floating in space with a balloon planet. There’s no deep meaning to this. It’s just really cute and relates to space.
ARTIST: Shannen Yang
Inspired by Rosie the Riveter. It’s an attempt at a more modern take that broadens what defines as the idealized “poster girl” to inspire people!
ARTIST: Tanshi Jain
This design highlights how the success of a woman in our society is not only her own success but also a building block that supports other women to “break boundaries”. The wall in this design represents the “boundary” that is overcome by a woman climbing a ladder supported by other women. This allows us to “achieve together, advance others, and aspire for more.”
